The more I get focused on estates, estate planning and such, the more I'm convinced that Kathy has, and can confirm with her own experience and observations, a "message" to get out and it fits her "evangelistic" personality. Marketing Director is a noble platform in this case.
If you're 50+, you need a consultation to determine just what you need. Even if only heath care proxies (went through that with my father) and power of attorney (know what it's like to be handling the affairs of a parent who's fading).
Estate planning is for people with real assets. But everybody needs some kind of plan. Even if less than the most basic. Setting things up like we did for my mother.